Welcome to video number six. And we're gonna start
Getting technical and i'm gonna show you how to create
A list within get response and a list is basically
The first step you can think of it like your
Campaign and some auto responder services will actually use campaign
As the name of the list. So you'll see
List, you'll see campaign and it's pretty much all
The same thing. Now before we talk about different
Ways to build your list and different types of options
Like single opt in or double opt in confirmation lists
And which one is potentially better for you when you
Create your lists a lot of times a question might
Arise which is should you create a different list for
Every single product that you have? should you create
A different list for every different affiliate product that you're
Promoting and the answer for that is this yes.
And the reason why is because when you're creating your
List, you want to get as specific as possible
you don't want to have one list that covers
Five different products because you're not going to know which
Product is which which customer has purchased which product,
Right? and even if you can segment it further
And deeper than that, like let's say somebody has
Purchased this product but they also purchased like a one
Time offer or this other list. You have somebody
Who purchased product a and did not buy any of
The one time offers. So that way you have
A better view of who is actually on that list
and that way you understand exactly what stage they
Are coming from now, what I want to do
Now is talk about double opt in versus single opt
In and this is a very common question that has
Asked over and over again in a very, very
Important question. Now, if you don't know what
These are, pay close attention, we're going to
Talk more about what each of them are. And
Then of course we'll talk about the advantages and disadvantages
so single opt in means if somebody subscribes to
Your email list, they go to your landing page
they fill in their name and their email address
And that's it. When they click submit, they
Get automatically added to your list. Now, here
Is the problem with that. If they do that
there's no way to prevent them from entering a
Fake email address. So nowadays, most people are
Very reluctant on giving out their email address. So
Therefore there's a lot of email services out there that
Give you a disposable email address that only last sometimes
10 minutes. Now, the problem with that is
That when you get fake subscribers, it will actually
Hurt you in the long run, especially when you
Email fake emails because at the end, whenever you
Send out emails, gmail a. O. L
and big companies like that, they'll see that
You're sending emails to fake emails and then of course
They will think that you're a spammer. So what
We found is three out of nine times or even
More. Sometimes even a half, most people will
Enter a fake email. So the bad news is
If you build a list of single opt in subscribers
your email service will assume that you're a spammer
and then out of nowhere your account will get
Shut down months later or worse, you can continue
Emailing them. But all these different email service providers
Or what we call e. S. P.
S, like gmail a well and more, they
Will start listing you and blacklisting you as a spammer
so every time you email out, you don't
Know how many of those emails are actually getting to
Your subscribers email box. So even the people that
Want to hear from you, the emails might be
Going to their spam folder. So this isn't something
That a lot of people are told and when they
Began and they normally find out later. So if
You don't even know about this, then this is
Actually very common. Most people don't really realize that
This is actually happening now. One way a single
Opt in can work is if you are getting customers
To subscribe to your list because they already trust you
so the only time that I would use single
Opt in, in other words is for people that
Actually trust you and then have spent money to trust
You. Here's what double opt in is double opt
In is when somebody signs up and let's use the
Example before where they fill in their name and email
Address on your landing page and they click submit now
At this point they're not going to be added to
Your list, they're going to be added to a
Sort of pending list. Now what they have to
Do in this case is they have to prove that
They are the owner of the email. So what
Happens is they get sent an email asking them to
Click a confirmation link and when they click that and
Once that is done then of course they're added to
Your email list. Now if they fill in the
Name and email address and it's all fake then of
Course think about that that email will never reach them
And that protects you by allowing you to build a
Quality list. So instead of building a big big
List of 1000 people you might be building a list
Of 100 or 200 people. But these people are
Basically saying, I want to hear from you now
There have been studies, there have been tests,
Some say that double opt in works better. Some
Say that single opt in works better. So really
At the end of the day you're not gonna know
Until you actually test it out. Now, given
That double opt in, if you send about 1000
People and you get let's say for example a 50%
Conversion rate then 500 people may opt in. And
If it's a single option, then of course 500
People will be added to your list. But if
You do double opt in, 500 people may opt
In and maybe 100 of those are fake and maybe
You'll only get 300 people to actually confirm their email
but at the end of the day, what
We found is double opt in actually converts better.
You're going to get a higher conversion rate, higher
Open rate and higher click through rate. That's going
To help you as far as dealing with the email
Service providers like gmail a. O. L.
And all these other email service providers and your reputation
Will move up your emails when you send them out
Are gonna land in people's email inboxes. And of
Course because you're emailing people that want to hear from
You. So that's why we found in our tests
That you will actually get a higher rate of opens
A higher click through rate. So like I said
Earlier, the downside is if you send 1000 people
To an opt in list, that's gonna be a
Much lower conversion rate. But at the end of
The day we recommend that you go for quality versus
Quantity. So now that that is out of the
Way and we've talked about the fundamentals and some advanced
Strategies, let me show you how to create a
List within get response and explain some details surrounding this
Feature inside of get response. Okay, so as
Far as creating a list is actually very very easy
To do once you understand how everything is laid out
so even though it might take me about five
Or so minutes to teach you once you get a
Hang of this and once you start creating a list
After list after list, it'll actually be easy.
In fact as I will show you in just a
Minute once you have created your list and you've created
All the settings and and and done all that.
Once you create the second list you can actually copy
The settings from the prior list. So you don't
Have to set everything up again essentially. So what
You need to do is go under contacts, click
On list, click create list and then of course
Name your list. So we're gonna do a new
Test list one and of course you can click copy
Existing list settings. So if you've already created a
List before you can select that you can select the
List that you want. So you can select whatever
Lists that relates to that particular product and then set
That and click create. So we're not gonna copy
Any settings here, we're going to do it from
Scratch. We're going to click create and there we
Go. So this right here is the new list
so now if you put your mouse over here
You're gonna be able to see other elements like add
Contacts, make defaults settings, show contacts. So
Newsletters and show other responders and delete so adding contacts
what that means is if you have a external
List, let's say for example you have an excel
Spreadsheet of a list of customers, then you can
Click add contacts and you can actually import those contacts
Into get response. Now I would say be very
Careful with this when you do that, make sure
You clean your list or make sure that your lists
Of people are active. Now the reason why we
Don't really do this a lot is because when you're
Just starting out with get response, you're building a
Reputation or get response could be convert kick could be
Any other auto responders series, you're building a reputation
and the best way to build a reputation is
To start from scratch and build a list from scratch
And build a double opt in confirmation list because then
You will get less people who are spammers fake emails
And all of that. You get people basically you
Really want to be on your list. Now make
Default all that means is that when you email out
It's gonna come from this list. So we don't
Really want that. Now click on settings here and
Settings allows you to see the name of course.
Now keep in mind that when you use something like
Lead pages or any other landing page creator and you
Connect to the get response a p. I what's
Gonna happen is you're going to see the list name
so when you connect to get response and you
Refresh the details and you connect lead pages for example
To get response, you're going to see the list
Name. So you want to make sure that you
Choose a name, that is something that you will
Remember and that is clear to you. So you
Want to try to create a naming convention essentially because
You're not going to see the list title or description
Or any of that. So what you could do
And get response hours create a list title and description
So that if you ever forget what the list name
Is, then you can always refer back here and
Figure that out. Now the next thing is you
Can choose the category as you can see here and
Of course the language now right below that is going
To show the postal address which is very important and
This address is going to show on all of your
Emails. So anytime you send out a newsletter broadcast
which is everybody or an auto responder series,
They're going to see your mailing address at the very
Bottom. So if you want to for example rent
Ups mailbox or a post box and put that there
Instead of putting your own private mailing address that would
Be highly recommended for you to do. Now of
Course this just allows you to customize the list,
You can add your logo and all of that.
Now if we click on subscription up at the top
Here you can see that this option will allow you
To receive subscription notifications. So basically every time somebody
Signs up on your list you will receive a notification
now this is nice to have in the beginning
When you're starting out. So it's kind of like
A little motivator but as time goes on and you
Start building lists of thousands and thousands of people you
Most likely want to select this off. Now what
This here says require extra confirmations. Double opt in
what that means is the double opt in list
now if you select this here, what that
Will do is whenever you create a web form and
Somebody signs up on that web form they will be
Required to obviously confirm that they are real. So
We highly recommend that you do that. Now a
P. I subscriptions, what that means is that
If you're using a third party system like lead pages
And you're connecting through a p. I. And
Somebody signs out through there. Unless you select this
It won't be double opted. If you deselect this
Then it'll be single opt in. So that's the
Main differences between these two. Now it says preview
Pages, your contacts will see. So this is
Very standard. Once you understand this this will be
Standard throughout other systems. But the confirmation page is
A page your contacts see after they confirm sign up
all right. So if somebody were to sign
Up via the web form and they click the confirmation
Link they'll be sent directly to this page. And
Then of course the unsubscribe page is the page whenever
They click the unsubscribe link. So unsubscribed success page
Basically means the page or contact see after they unsubscribe
and of course newsletter directory, your newsletter,
Archive page. We don't really use that unless you
Want to show people all of your archives. And
Of course you can tell the system where you want
To host your confirmation page. Either get response dot
Com or a custom u. R. L.
So if you don't want to use get response dot
Com. Standard page. And you want to use
Your own page on your own domain. You can
Select this and send them directly over to their.
And of course you got the confirmation message and you
Can say I want this message to be an html
Format or plain text. Now if you're asking which
One is better. It really depends. You're gonna
Definitely want to use html. Plain text is just
Plain text. There's no graphics and there's no nothing
it's just plain. So at the end of
The day it really depends on your list. And
Of course you can change the confirmation message which is
The message that they'll receive saying okay we received a
Notification that you signed up on this list. Are
You serious about this or did was that actually you
So you can change the subject line to something that's
Related to what they signed up for and then the
From address is of course your email from. And
If they want to reply to you can send them
To the same address or a different address. And
Of course when you're done you can click save confirmation
Message now. If you go back over to here
And go under the new test list one and put
My mouse over here. So we went to settings
And show contact. All that does is just shows
Your contacts. So obviously if you just created a
New list, you're not gonna have any contacts.
If you do have some contacts, you'll be able
To see that information there. Show newsletters basically allows
You to do broadcast. So if you click this
you can do that. And of course show
Our responders will allow you to create an auto responder
Which will dive in further in the next video